FMCG

Industry Overview

The Fast-Moving Consumer Goods (FMCG) industry, also known as the Consumer Packaged Goods (CPG) industry, encompasses companies that produce and sell products with a quick turnover and relatively low cost. These goods are typically sold to consumers daily or frequently.

Key points for the Fast-Moving Consumer Goods (FMCG) industry:

1. Product Range

• Categories: Food and beverages, personal care, household care, and over-the-counter (OTC) drugs.
• Characteristics: High demand, short shelf life, and frequent purchases.

2. Market Dynamics

• High Volume Sales: Low profit margins per unit compensated by high sales volume.
• Brand Loyalty: Strong consumer loyalty is critical for sustained success.
• Consumer Behavior: Frequent purchases driven by necessity and convenience.

3. Distribution Channels

• Retail Stores: Supermarkets, hypermarkets, convenience stores, and specialty stores.
• E-commerce: Significant growth in online sales channels.
• Direct Sales: Including subscription models and door-to-door sales.

4. Key Players

• Global Corporations: Procter & Gamble, Unilever, Nestlé, PepsiCo.
• Local Brands: Regional players catering to specific markets and preferences.